Best Ways To Rank on Top Search Result
Today, for any online business, ranking is the most significant thing in order to get leads. To look for any product or service, a user always look on the first page of Search Engine results, and visits only the top 9-10 sites that are offering the desired item.
If you place yourself as a user searching for a product like headphones on Google, then you will see results showing headphones from different ecommerce sites, Now, you will first definitely go to the first top 10 sites, and if you find any attractive headphones, then you will place an order from them without even thinking to check the other sites on a second or third pages of the search results. What happens here is that Google placed the right sites according to your keyword search, and that has resulted in an increment of online traffic on those sites. So, it is simply that, if more relevant the web-page than higher the ranking of the website, thus more benefit the business gets.
Here are Some Important tips for getting top rank in Google Search Engine:
If you are a involved in an online business, and want to see your site rank on the first page of the Search Engine, like Google, then here are some of the practices which you can follow, and these are also followed by many SEO Companies in India for their client’s-
SEO: Search Engine Optimization
SEO is an acronym for Search Engine Optimization, which basically consists of various exercises that needs to be executed in order to increase the traffic volume over a website. The SEO practices must be done carefully because, if some mistake happens by your side, than instead of getting a high ranking, you will endup getting penalized by different Search Engines. So, before hiring any SEO Company in India or anywhere you must check out their service quality. Basically In SEO, there are two optimizations techniques:-
On Page Optimization
This optimization includes all the things that need to be processed only on the website i.e. inside the boundary of the website, An On-Page optimization can be accomplished by keeping in mind the following things:
- Don’t Over-Optimize the keywords in pages of the website.
- Use only keyword-rich titles, words & key phrases in the content of the site.
- Doing internal linking might help you in getting rid of the long-tail keyword searches.
- Always create sitemaps for your site and if you’re adding some page as a resubmission then updating your sitemap to the search engine must be done.
- As Google bots can’t see your images, that is why you should use the Alt Tag in your images for better seo.
- Content is King. Google gives high priority to unique and quality content, so your main focus should be on the Content of the website, The more unique and relevant your site’s content will be, the more frequently other sites will link to your content.
All the techniques implemented outside the website in order to increase the ranking and traffic of the site comes under Off-page optimization, Following are the basic procedures to followup for the better achievement of Off-page optimization-
- Create profiles on different social media platforms and keep them up-to-date on a daily or weekly basis.
- Bookmarking of the webpage on various bookmarking sites is a great way to increase ranking.
- Guest Blogging is a good way to build backlinks. Guest Blogging means publishing your content on a other blogs that are already well established, popular and reputable. A linking blog must have similar business niche i.e if my website is about Digital Marketing, than the choosen guest posting site should be about marketing.
- Use only natural Backlinks so that site doesn’t get penalized and lose ranking.
If a site strictly follows all the methods of optimization that are mentioned above, than you are on a way to get featured on the top 10 results for particular search querry.
Social Media Optimization: SMO
SMO stands for Social Media Optimization, and as the name is suggesting, this optimization is related to Social Media sites.
As of today, social media sites like Facebook, Twitter, Google+ are very hit among people in terms of interaction or sharing of information. So, social media provides a great way to increase quality traffic over the website.
There are various ways to achieve great traffic over your website-
- Designing engaging profiles that drives the customers from different social media platforms to your sites.
- Regularly updating and posting on your business social media profiles, helps in sticking to previous users, and attracting new ones.
- Linking profile with other related profiles welcomes more users.
- Using big sites like YouTube or Vimeo for videos submissions, helps in spreading information about your services and products.
- Sending rewards and goodies to serious followers on special occasions like birthdays, anniversary, etc, helps spread the word further.
- If a user is asking some questions then always revert back to his queries with an appropriate and helpful solution.
Pay Per Click: PPC
It is a service provided by Google Search Engine for website owners. In this service, Google places the site at the top results or at the extreme right position on the SERPs, and whenever a site gets clicked on, through advertising then Google charges a fee for it, This practice is a straightforward way of getting high-quality traffic in less time than organic ways.
For reaching only the right target audience, PPC requires the following implementations done before opting for services from Google-
- Always use eye-catchy campaigns with fresh images and banners.
- Make ad copies with little or some difference.
- Creating site ads only for certain demographics of users like phones, tablets, etc.
- Place keywords that are user friendly.
- Create a Good and Enhanced design of the Landing page.
If a site owner carries out the implementation of these services effectively, then getting the top rank in Google Search results is not tough. I must say that carrying out these optimizations by yourself, may be harmful in terms of ranking of your website, but many SEO Service experts in India can execute these with the targeted results. So, it is advisable that you must hire a good and experienced SEO Company for your ultimate goals.
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